Employer engagement is most effective when it follows a repeatable sequence. The lifecycle below organizes tasks, timelines, and outputs so partnerships can be scaled and maintained even when staff change. 

Discover

Outcome
Priority roles and target employers identified 

Key Products
LMA summary; target list; employer profiles 

Engage

Outcome
Employer interest and commitments captured

Key Products
Outreach log; discovery notes; commitments log

Design

Outcome
Partnership plan documented

Key Products
Partnership plan; role profile; WBL/hiring workflow; MOU outline 

Deliver

Outcome
Hiring and/or WBL executed with support 

Key Products
Referral workflow; WBL agreements; onboarding plan; check-ins 

Deepen

Outcome
Retention, advancement, and renewal supported 

Key Products
Quarterly health check; success stories; continuous improvement log 

Section 2 describes how to conduct an LMA, select priority roles, and build a target employer list using labor market data and local intelligence.